Candace Aliké Smith — A Writer's Self Care Journal

“I’m going to make everything around me beautiful. That will be my life.”

Elsie de Wolfe


80+ Black-Owned Brands Changing The Face of Green Beauty + Wellness

[List Updated 4/1/18]

This site exists to uplift non-toxic, natural and organic beauty brands. We also seek to advocate for women underrepresented in the beauty and fashion industries. Black women. Disproportionately we are excluded, and disproportionately we are harmed by the indirect (and often direct) message society often sends: “You can’t sit with us!”

Certain brands say different. These beauty and wellness brands were founded by men and women of color, offering non-toxic, vegan, natural and/or cruelty-free options for all things health and beauty. When I first created this list in 2015, there were only 22 brands. I’m so happy to see the green beauty community growing by leaps and bounds! Browse the list below, and have a seat at their table. You’re invited!

Black Owned Natural Skincare
Aba Love Apothecary
Adiva Naturals
Bekura Beauty
Beneath Your Mask
Black Girl Sunscreen
Brown and Coconut
Brown Butter Beauty
Butter Me Up Goods
CDF Skincare
Demosea’ Botanicals
Folie Apothecary
Hanahana Beauty
Hunnybunny Boutique
Jacq’s Organics
Jovi Shai
Kimo Bentley
Kyra’s Shea Medleys
Lesley Saligoe Botanicals
London’s Pedisoaks
Lotus Moon Skincare
Lovinah Skincare
Marla Rene Skincare
Naked Bar Soap Co LLC
Natural Annie Essentials
Natural Mixologist
OKOKO Cosmetiques
Pooka Pure and Simple
Qhemet Biologics
Shea Moisture
Shea Radiance
Temple Zen Organic Skincare
The Afro Hair + Skin Co
The Healing Place Apothecary
Three Notes Skincare

Black Owned Clean Cosmetics Brands
BLAC Minerals
LAMIK Beauty
The Lip Bar
Law of Nature Cosmetics
NUS Beauty
Plain Jane Beauty

Black Owned Non-Toxic Nail Polish Brands
Ginger + Liz
Lenora Nail Colors
LUST V Cosmetics
Mischo Beauty
Polish & Co

Black Owned Nontoxic Natural Haircare Brands
Adiva Naturals
Alikay Naturals
Amazing Botanicals
Alodia Haircare
Beija Flor Naturals
Bekura Beauty
Beneath Your Mask
Brown Butter Beauty
Camille Rose Naturals
Chocolate Kinks & Kurls
Eden Bodyworks
Folie Apothecary
Jane Carter
Jovi Shai
Karen’s Body Beautiful
Kimberly Elise Naturals
Koils By Nature
Kyra’s Shea Medleys
Pooka Pure and Simple
Qhemet Biologics
Shea Radiance
Sienna Naturals
Taliah Waajid
Terrene Fusions
The Afro Hair + Skin Co
Wonder Curl
The Healing Place Apothecary
Miss Jessie
Obia Natural Haircare
Oyin Handmade

Black Owned Feminine Care Brands
The Honey Pot Company

Black Owned Natural Perfume Brands
Pooka Pure and Simple

Black Owned Household Goods Brands
PUR Home
The Green Laundress

Black Owned Tea + Wellness Brands 
Fertile Alchemy
GOLDE Turmeric Wellness
Golden Flourish
Good Night Darling
New Secrets Tea

Places to #ShopBlack

Featured image by Arnold Obizzy on Unsplash

Candace Alike Smith is a Las Vegas-based content creator, womb warrior, and matcha enthusiast. Candace founded this site in 2015 to help women of color reclaim their vitality. Follow Candace’s content on holistic beauty, mental wellness, herbs and essential oils, non-toxic products, healthy libations, wellness travel, and self-reflection. Green is her happy color.

Subscribe to below to receive an email notification every time Candace and Cherise post something new!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Comments (



  1. Wonderlusting Lynda

    Good to see this list which I’ll be investigating. On the green beauty front I would love to see more inclusive-ness as it does still very much seem to be aimed at Gwyneth Paltrow! Other brands include Premae Skincare and for 5-free nail polish Dielle


    1. Candace Smith

      Thanks for stopping by! Ms. Paltrow definitely has great tips to share, but I would also love to see more inclusiveness. Thank you for letting me know about Premae and Dielle. I will check them out!



  2. mcupid71

    Great list Candace! You should check out Plain Jane Beauty as well.


    1. Candace Smith

      Oh yes! I forgot about Plain Jane. Thanks!

      Liked by 1 person

  3. Erica Ahmed

    I’m just seeing this now…………..thanks for plugging The Green Laundress! I appreciate the support!!


    1. Candace Smith

      Of course! Thank you for creating a great product!


  4. Dani

    Hey Candace,

    I love this master list! Just wanted to add that Ivy’s Tea Co is another excellent one to add the tea and wellness brands.


    1. Candace Smith

      I’m just now seeing this comment, apologies! Thank you for letting me know about Ivy’s! I will check them out now.


%d bloggers like this: