Brand Spotlight — MOVE Makeup

Sweatproof, natural makeup for the empowered, active woman!

Wow, what a claim! If that wasn’t bold enough, MOVE Makeup goes on to say that their products are the best there is for women who have busy lifestyles. So, just what is MOVE Makeup?

A chemical engineer and professional salsa dancer, MOVE Makeup creator Leah Patterson wanted to create cosmetics for those who had sensitive skin. She also wanted products she could apply that would last “through sweat and long days.” Leah couldn’t find a makeup brand that would last and not cause breakouts, so she created her own.

If creating a makeup brand wasn’t enough, Leah also contributes to her passion of empowering women through one-on-one coaching, her blog, and as a contributing writer for the Best Kept Self site. This Midwest native wants women dealing with depression and anxiety to have the tools they need to function well. To this end, Leah donates 10% of MOVE Makeup’s yearly revenue to the efforts of NAMI, American Foundation for Suicide Prevention. Her desire to help women dealing with mental health challenges stems from her own battle with (and victory over) depression.

A visit to their Web site will highlight that MOVE Makeup is, “engineered for the woman who sweats but still wants to sparkle.” In addition to using the highest quality minerals, there are no parabens, talc, fillers or other skin-irritating substances. Formulated with essential oils, plant extracts, and other ingredients that provide nutrients, MOVE Makeup seeks to enrich and enhance the skin. MOVE Makeup claims that they are the only mineral makeup company that caters to the needs of active women.

The MOVE Makeup Web site is user-friendly and full of information, and the brand offers a variety of products. In addition to the Amazing Finish Veil, designed to absorb oils in the skin, there is also foundation in eight shades, three shades of concealer, fourteen eye-shadow colors, blush, and the Fix Setting Spray. For those who like to bundle, MOVE Makeup offers a variety of kits and a pallet of four prechosen eye colors.


Candace wearing MOVE Makeup Blush in “Burn Deep”

The price point may cause a raised eyebrow or two for those accustomed to drugstore prices. However, the prices are quite comparable with other natural makeup brands. To ensure this is the right makeup for you, there is an Essential Sample Kit that is reasonably priced. It is important to note that MOVE Makeup ensures that “a little goes a long way.” It appears that the only place one can buy MOVE Makeup is directly from their site.

According to the testimonials found on the company site, MOVE Makeup’s claim that it is ideal for the active woman appear to be true. Take a look at MOVE Makeup’s site and see if something strikes your fancy. Not only will you receive a discount on your first purchase, there are tutorials, information on their ambassador program, and the scoop on how you can work with Leah one-on-one! Go ahead, learn about the makeup that stays put!


Candace Alike Smith is a Las Vegas-based content creator, womb warrior, and matcha enthusiast. Candace founded this site in 2015 to help women of color reclaim their vitality. Follow Candace’s content on holistic beauty, mental wellness, herbs and essential oils, non-toxic products, healthy libations, wellness travel, and self-reflection. Green is her happy color.

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