Candace Aliké Smith, MAOL
Holistic beauty content Writer
Candace Aliké Smith is a Las Vegas-based content creator, womb warrior, and matcha green tea enthusiast. Candace founded this site in 2015 to help women of color reclaim their vitality. Follow her content on holistic beauty, herbs and essential oils, non-toxic products, healthy libations, wellness travel, and self-reflection. Green is her happy color.
How It Started
Candace’s communications career began 17 years ago as a campus beat reporter and copy editor at Indiana University. She picked up her Bachelor’s degree in Journalism in 2008 and carried it with her to San Diego where she would spend the next 9 years. For 6 of those years, Candace worked in the non-profit space, working in data collection, reporting, and administration to provide housing for homeless veterans, HIV testing for at-risk populations, and meals and education for underserved children and their families.
Candace relocated to Las Vegas in 2017, settling into her new role as the sole creative copywriter in the US and Canadian markets for FOREO Inc, a global startup company with technologically advanced skincare and oral care tools now available in 77 markets. Candace provided copy for email marketing campaigns, company presentations and pitch decks, social media captions, blog posts, and B2B and B2C articles. She worked alongside the art director and in-house graphic designers to develop content concepts and copy for the marketing materials associated with the launch of UFO and LUNA 3, now cult favorites among skincare enthusiasts worldwide. Candace’s product descriptions and promotional copy live online and on store shelves at retailers like Sephora, Ulta Beauty, Neiman Marcus, Nordstrom, Saks Fifth Avenue, and Lord & Taylor. She also drafted employee training guides, product video scripts, and complex instruction manuals.
How It’s Going
Candace enjoys dabbling in a little bit of everything and doesn’t see that changing anytime soon. She earned her Master’s degree in Strategic Organizational Leadership in 2016 and has a personal interest in setting up businesses for success through strategic structuring, thoughtful marketing, and data-driven decision making. Candace currently serves as a remote web content manager for a holistic health clinic.
Born in Tallahassee, Florida, and raised in central Indiana, Candace has always enjoyed life at a slower pace. When she isn’t glued to her laptop, you’ll find her at a nearby café drinking a matcha latte or in a garden getting lost. She currently lives in Las Vegas with her young daughter Aevrie and old chihuahua Sophia.
WORK WITH Candace
- Content Writing
- Guest Blogging
- Communications Planning
- Resume Refresh
- Product Reviews