The Writer’s Block Café and Bookstore — Las Vegas, Nevada
The Times Square EDITION – New York, New York

Candace Aliké Smith, MAOL

content Writer + Strategist

Candace Aliké Smith is a Las Vegas-based content writer and communications strategist.

Candace founded this online space in April 2015 as a place to contain her findings on green beauty and natural skincare. A few domain name changes and topic shifts later, CandaceAlikeSmith.com now exists as a space for Candace to verbally wrestle with life’s intangibles like loss and love. Still the “girly girl” and travel enthusiast, you’ll also see posts on new beauty products and travel experiences. Cherise Young, a regular contributor on CandaceAlikeSmith.com (and Candace’s mom!), will continue to add valuable mental health content and write-ups on holistic health.

Candace’s communications career began 17 years ago as a campus beat reporter and copy editor at Indiana University. She picked up her Bachelor’s degree in Journalism in 2008 and carried it with her to San Diego where she would spend the next 9 years. For 6 of those years, Candace worked in the non-profit space, working in data collection, reporting, and administration to provide housing for homeless veterans, HIV testing for at-risk populations, and meals and education for underserved children and their families.

She relocated to Las Vegas in 2017, settling into her new role as the sole creative copywriter in the US and Canadian markets for FOREO Inc, a global startup company with technologically advanced skincare and oral care tools now available in 77 markets. Candace provided the copy for email marketing campaigns, company presentations and pitch decks, social media captions, blog posts, and B2B and B2C articles. She worked alongside the art director and in-house graphic designers during the concept phase to develop content and copy for the marketing materials associated with the launch of UFO and LUNA 3, now cult favorites among skincare enthusiasts worldwide. Candace’s product descriptions and promotional copy live online and on store shelves at retailers like Sephora, Ulta Beauty, Neiman Marcus, Nordstrom, Saks Fifth Avenue, and Lord & Taylor. 

Candace has drafted business proposals and contracts, training guides, video scripts, and complex instruction manuals. She earned her Master’s degree in Strategic Organizational Leadership in 2016 and has a personal interest in setting up businesses for success through strategic structuring, thoughtful marketing, and data-driven decision making. She enjoys dabbling in a little bit of everything and doesn’t see that changing anytime soon.  Candace currently serves as communications and project specialist for a health sciences university.

Born in Tallahassee, Florida, and raised in central Indiana, Candace has always enjoyed life at a slower pace. When she isn’t glued to her laptop, you’ll find her at a nearby café drinking a matcha latte or in a garden getting lost. She currently lives in Boca Park with her young daughter Aevrie and old chihuahua Sophia.

Candace would love to partner with you on your next project or product launch. If you’d like to talk business, email Candace at CandaceAlikeSmith@gmail.com. Connect with her on LinkedIn if you work in a related field.


  • Content Writing
  • Guest Blogging
  • Copyediting
  • Communications Planning
  • Resume Refresh
  • Product Reviews