Candace Smith is a strategic communications leader with expertise in integrated content development, brand storytelling, and audience engagement. Drawing from her journalism background at Indiana University Bloomington, she crafts compelling narratives that translate complex concepts into accessible, engaging content across multiple platforms.

With professional experience spanning SaaS, healthcare, higher education, and technology sectors, Candace brings versatility and depth to every project. Her collaborative approach and analytical mindset ensure communications that not only engage but also achieve measurable results.

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Ads & Flyers

Provided concept work and copywriting for various promotional materials. Crafted messaging that effectively communicates product benefits while driving consumer action.

Magazine Articles

Developed editorial concepts and wrote engaging copy for magazine features and articles. Created compelling narratives that blend information with storytelling to capture and maintain reader interest.

Training Manuals, Case Studies & Guides

Conceptualized and wrote comprehensive training materials, case studies, and guides. Transformed complex technical information into accessible, engaging content that educates and empowers readers.

Events

Collaborated on concept development and provided copywriting for event materials, creating compelling messaging while generating interest and excitement among target audiences.

Email & Social

Conceived and wrote strategic copy for email campaigns and social media content. Crafted messaging that engages followers, drives interaction, and maintains consistent brand voice across multiple digital platforms.