Milk Makeup, an offspring of Milk Studios of NYC, believes that when it comes to your beauty routine, compromise is a “no, no.”
To ensure their cosmetics are nourishing with a blockbuster payoff, Milk Makeup offers products that are cruelty-free, paraben-free, and 100% vegan. Taking its cues from those in the community surrounding its studios, Milk Makeup strives for inclusivity while offering buyers variety and health-conscious quality.
On their bright and user-friendly website, Milk Makeup offers products for lashes and brows, cheeks, lips, eyelids, all-over facial care, and armpits. For a limited time, they even offer carry-on luggage for the beauty-conscious traveler. Their skincare products feature appetizing names like Matcha Toner, Watermelon Brightening Serum, and Cooling Water (to address puffy and tired skin). To complete your look, Milk Makeup also offers temporary tattoos.
Milk Makeup advanced beyond offering natural and cruelty-free cosmetics by transitioning to exclusively vegan products. This move aims to benefit both Earth and customers. To ensure their products are truly vegan, Milk Makeup excludes ingredients such as honey, beeswax, lanolin, collagen, carmine, cholesterol, and gelatin. So, “no testing on animals and no animal by-products are used in Milk Makeup.”
Since its inception, Milk Makeup has embraced the properties of “cannabis.” Their Kush product line utilizes hemp-derived cannabis oil to condition and add volume to eyelashes and brows. When creating vegan mascara and brow gel, they chose cannabis oil as a natural replacement for beeswax as a binding agent. The brand encourages customers to “do something dope for your brows.”
With eight shades of concealer and sixteen hues of foundation, Milk Makeup demonstrates its commitment to inclusivity.
The brand’s pricing aligns with other natural makeup lines, positioned above traditional drugstore beauty products. In addition to its website, Milk currently offers its products through Amazon and Sephora. Launched in 2014 for consumers seeking a quick, easy way to apply their makeup, Milk Makeup has grown in appeal to attract the attention of anyone wanting “clean, cool beauty.” While Milk Makeup once offered over 100 products, their innovative and ecologically conscious approach has led to a more refined product line since its inception.
So, if you are looking for a makeup and skincare line that has “good ingredients with an epic payoff,” then certainly give Milk Makeup a try and #liveyourlook!
